Digital Advertising is an Acronym Jungle. Clarifying RTB, SSPs etc.

Display Advertising Acronym Jungle Ciaobasta Ciao Basta

Welcome to the Acronym Jungle of Digital Advertising. In the so called digital advertising ecosystem, almost every day, they come up with new acronyms such as RTB SSPs etc. It is an acronym jungle. This presentation is made in order to understand better what is RTB and what are the dynamics of selling (and buying) … Continue reading

RTB Panel at IAB Forum 2012 Italia

Real Time Bidding Iab Forum Italia 2012

Real Time Bidding and Automated Trading for the Italian digital market. The opportunities for the digital ecosystem. RTB and other programmatic buying methods soon an Italian reality for online display advertising to boost the investments on online. The most important annual event for digital marketing took place 10 – 11 October 2012 at MiCo in … Continue reading

What is RTB? RTB definition and introduction of the interesting world of Automated Trading

Real Time Bidding RTB

What is RTB? RTB stands for Real Time Bidding, it is used in the online market to trade ads in real time. To know more you can read the post as a first lession for the Automated Trading. Little preface This post is getting a little personal. I am mixing my job with my passion. … Continue reading

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