What space is still left for paper in this future of Mobile Devices? Let advertising explain it to you

emma le trefle ciao basta ciaobasta

Mobile devices can do everything. But don’t say that they will replace “paper”. Enough to say tha they even use this commercial in marketing lectures in univeristies. Are you the kind of person that a battery last for half a day, are you doing literally everything with your mobile phone, but you feel nostalgic of … Continue reading

Digital Advertising is an Acronym Jungle. Clarifying RTB, SSPs etc.

Display Advertising Acronym Jungle Ciaobasta Ciao Basta

Welcome to the Acronym Jungle of Digital Advertising. In the so called digital advertising ecosystem, almost every day, they come up with new acronyms such as RTB SSPs etc. It is an acronym jungle. This presentation is made in order to understand better what is RTB and what are the dynamics of selling (and buying) … Continue reading

Top 5 Inspiration Commercials At The Amsterdam Event The Source Presents

The Source Presents film showcase Amsterdam Ciao basta

The Source Present: a showcase of commercials and short movies from London screens to Amsterdam. A selection of films presented by SourceEcreative, in collaboration with FinchFactor.  Amsterdam, Pakhuis de Zwijger, 31 January 2013. The Source Presents is an initiative that combines work from signed and unsigned directors from around the world, as well as extra presentations from … Continue reading

Measuring the Digital Media. Introducing the DMA, Digital Media Auditing.

Jhon Wanamaker Advertising half is wasted ciao basta

DMA stands for Digital Media Auditing. Measuring digital advertising, showing the true value of the media spend. The entrepreneur John Wanamaker was saying long time ago:  “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Jhon, I think we found a solution, –at least in the digital … Continue reading

Mobile Marketing and Entrepreneurs at the Global BDN Event Amsterdam

Mobile Marketing ciao basta ciaobasta

Sander Munsterman, mobile expert, CEO & Co-Founder of XS2TheWorld, told his incredible story of success and entrepreneurship. Like the best stories, the ideas were developed in a basement.  XS2 the World is a mobile marketing leader in the Netherlands and Internationally, with offices spread all over Europe and Asia. Amsterdam, 3 December 2012. Mobile Marketing … Continue reading

The PR Salon Best of Breed Amsterdam Event

PR salon Amsterdam

The PR Salon welcomes the Best of Breed and Cannes Lions winners. The international PR and Advertising experts on stage to share their experiences. The success of PR campaigns from all the angles: from the creation to the international awards.  The event is part of the series of the PR salon, an idea by Kerrie … Continue reading

RTB Panel at IAB Forum 2012 Italia

Real Time Bidding Iab Forum Italia 2012

Real Time Bidding and Automated Trading for the Italian digital market. The opportunities for the digital ecosystem. RTB and other programmatic buying methods soon an Italian reality for online display advertising to boost the investments on online. The most important annual event for digital marketing took place 10 – 11 October 2012 at MiCo in … Continue reading

What is RTB? RTB definition and introduction of the interesting world of Automated Trading

Real Time Bidding RTB

What is RTB? RTB stands for Real Time Bidding, it is used in the online market to trade ads in real time. To know more you can read the post as a first lession for the Automated Trading. Little preface This post is getting a little personal. I am mixing my job with my passion. … Continue reading

The Commercial Metaphor of Versatile


What is versatility? Let a commercial explain to you. I have found a commercial that can explain it in a brilliant way, I suggest to use it as inspiration for your job interviews or in your presentations. A definition of versatile is turning with ease from one thing to another; readily applied to a new … Continue reading

First iPhone 5 in Amsterdam

First iPhone in Amsterdam

An iPhone 5 seen on the ground of Leidseplein, Amsterdam A funny prank posted these days of wating the release of the product . The newest iPhone 5 glued on the floor of the square. I could never resist the tentation, I would have bent on the ground to catch it. Wouldn’t you do the … Continue reading

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