Digital Advertising is an Acronym Jungle. Clarifying RTB, SSPs etc.
Welcome to the Acronym Jungle of Digital Advertising. In the so called digital advertising ecosystem, almost every day, they come up with new acronyms such as RTB SSPs etc. It is an acronym jungle. This presentation is made in order to understand better what is RTB and what are the dynamics of selling (and buying) … Read more
Measuring the Digital Media. Introducing the DMA, Digital Media Auditing.
DMA stands for Digital Media Auditing. Measuring digital advertising, showing the true value of the media spend. The entrepreneur John Wanamaker was saying long time ago: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Jhon, I think we found a solution, -at least in the digital … Read more
What is RTB? RTB definition and introduction of the interesting world of Automated Trading
What is RTB? RTB stands for Real Time Bidding, it is used in the online market to trade ads in real time. To know more you can read the post as a first lession for the Automated Trading. Little preface This post is getting a little personal. I am mixing my job with my passion. … Read more
