Measuring the Digital Media. Introducing the DMA, Digital Media Auditing.

Jhon Wanamaker Advertising half is wasted ciao basta

DMA stands for Digital Media Auditing. Measuring digital advertising, showing the true value of the media spend. The entrepreneur John Wanamaker was saying long time ago:  “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Jhon, I think we found a solution, -at least in the digital … Continue reading

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