Co-create to innovate:all of us can be part of something great. PR Salon Event in Amsterdam

Co-create innovation PR Salon Finch factor Ciaobasta

The PR Salon in Amsterdam: be co-creative to be innovative.   The PR Salon by Finch Factor comes in Amsterdam at the fourth edition. Amsterdam, 18 April 2013, at  Pakhuis de Zwijger. Co-creation has been celebrated as the marketing strategy of the future. The best route to brand innovation and a long-term commitment from consumers. The event is … Continue reading

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What space is still left for paper in this future of Mobile Devices? Let advertising explain it to you

emma le trefle ciao basta ciaobasta

Mobile devices can do everything. But don’t say that they will replace “paper”. Enough to say tha they even use this commercial in marketing lectures in univeristies. Are you the kind of person that a battery last for half a day, are you doing literally everything with your mobile phone, but you feel nostalgic of … Continue reading

Digital Advertising is an Acronym Jungle. Clarifying RTB, SSPs etc.

Display Advertising Acronym Jungle Ciaobasta Ciao Basta

Welcome to the Acronym Jungle of Digital Advertising. In the so called digital advertising ecosystem, almost every day, they come up with new acronyms such as RTB SSPs etc. It is an acronym jungle. This presentation is made in order to understand better what is RTB and what are the dynamics of selling (and buying) … Continue reading

Top 5 Inspiration Commercials At The Amsterdam Event The Source Presents

The Source Presents film showcase Amsterdam Ciao basta

The Source Present: a showcase of commercials and short movies from London screens to Amsterdam. A selection of films presented by SourceEcreative, in collaboration with FinchFactor.  Amsterdam, Pakhuis de Zwijger, 31 January 2013. The Source Presents is an initiative that combines work from signed and unsigned directors from around the world, as well as extra presentations from … Continue reading

Measuring the Digital Media. Introducing the DMA, Digital Media Auditing.

Jhon Wanamaker Advertising half is wasted ciao basta

DMA stands for Digital Media Auditing. Measuring digital advertising, showing the true value of the media spend. The entrepreneur John Wanamaker was saying long time ago:  “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Jhon, I think we found a solution, -at least in the digital … Continue reading

The PR Salon Best of Breed Amsterdam Event

PR salon Amsterdam

The PR Salon welcomes the Best of Breed and Cannes Lions winners. The international PR and Advertising experts on stage to share their experiences. The success of PR campaigns from all the angles: from the creation to the international awards.  The event is part of the series of the PR salon, an idea by Kerrie … Continue reading

Meaning of Impact

impcat ciaobasta ciao basta

Build your Impact Quote. The Impact Quote, is a standard of ciaobasta.com Less than 10 words without using the letter of the initial name.   It is not the same as their motto. You can use your motto when you are asked to. True story. An impact quote is required to any young entrepreneur interviewed … Continue reading

What is RTB? RTB definition and introduction of the interesting world of Automated Trading

Real Time Bidding RTB

What is RTB? RTB stands for Real Time Bidding, it is used in the online market to trade ads in real time. To know more you can read the post as a first lession for the Automated Trading. Little preface This post is getting a little personal. I am mixing my job with my passion. … Continue reading

First iPhone 5 in Amsterdam

First iPhone in Amsterdam

An iPhone 5 seen on the ground of Leidseplein, Amsterdam A funny prank posted these days of wating the release of the product . The newest iPhone 5 glued on the floor of the square. I could never resist the tentation, I would have bent on the ground to catch it. Wouldn’t you do the … Continue reading

Best Creative from Magneet Festival 2012 Amsterdam

Amsterdam Magneet Festival Mapije Ambient Idea

The only private club for Gnomes in town. K’Bout. Best Idea of Magneet Festival 2012, Amsterdam by Mapije  Now you can watch the case study on Vimeo. K’bout de kabouterparty from Marije de Wit on Vimeo.   It’s deep in the night. Imagine you we are in the house in the woods, where SnowWhite is … Continue reading

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