Amsterdam set the stage for Appsterdam, a city within the city. Its citizens are software developers, as well as business developers, designers, and managers with an extraordinary mayor and founder.

If you want to make movies, go to Hollywood.
If you want to make musicals, go to Broadway.
If you want to make apps, go to Appsterdam.

Mike Lee, Mayor and founder of Appsterdam

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The city of Appsterdam

The American founder and mayor Mike Lee came to Amsterdam, Netherlands and started the Appsterdam movement two years ago. Mike wanted to find a place which was suitable to inspire, craft and develop apps for mobile devices. Amsterdam was the best place, full of international talents, sociable and cozy to nurture successful ideas, and, as Dutch people would say, Amsterdam is gezellig*, for App Makers. What began as a casual, weekly gathering of app makers has blossomed into an international non-profit organization with volunteers and embassies in Italy, Greece, Germany, Poland, France and the U.S.

*Gezellig has no proper translation in English. Its meaning includes everything from cozy to friendly, from comfortable to relaxing, and from enjoyable to gregarious.

Mike, central in the picture below, is also an app maker himself. He was showing his latest creation in occasion at the Appsterdam 2 birthday event.

Photo by Jhon Giusto, Appsterdam

About Appsterdam

From the Appsterdam Webiste: Stichting Appsterdam is a non-profit meta-organization that provides common ground for all App Makers, regardless of platform, occupation, or business model, in Amsterdam and beyond. An App Maker is a person or organization who contributes to the creation of apps, be they engineers, designers, businessmen, lawyers, or marketeers. An app is a piece of software that transforms its hardware to provide a complete productized experience.

Appsterdam has proven to be a valuable resource for the tech and entrepreneurial scenes, providing a welcoming atmosphere to app makers of all skill levels and backgrounds. These app makers form a collective of developers, designers, artists, business types, and many more. The organization strives to meet the desires of its members and has organized nearly 450 events so far- an average of one event every other day.

VIDEO: “Space Pirate in Creative Cities.” premiered at the Appsterdam Overwinter keynote in Pakhuis de Zwijger, Amsterdam in 2011.

Appsterdam events

Appsterdam offers the Weekly Wednesday Lunchtime Lectures, WWLL. A forum for knowledge exchange in a casual environment. All Appsterdammers are encouraged to present a topic they’re familiar with. Everything is covered: from writing clean code, interaction design, marketing, to paying taxes; every Appsterdammer has something to share.

With weekly opportunities to share knowledge, network, and socialize, Appsterdam has become the place for any app maker to improve their craft, thus boosting the app ecosystem at large. The 100%-volunteer driven organization has collaborated with well-known partners such as Microsoft, Gemeente Amsterdam, Universiteit van Amsterdam, Big Nerd Ranch, Softlayer, BNO, Waag Society, HockeyApp, and many others.

How to join Appsterdam

Appsterdam runs on volunteers. Appsterdam is always looking for people pitch in and help out, to know more please visit Appsterdam website.

Success Appsterdam, ciaobasta.

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Post by Riccardo Ciaobasta

The PR Salon by Finch Factor comes in Amsterdam at the fourth edition.

Amsterdam, 18 April 2013, at  Pakhuis de Zwijger.

Co-creation has been celebrated as the marketing strategy of the future. The best route to brand innovation and a long-term commitment from consumers. The event is part of the series of the PR salon, an idea by Kerrie Finch, founder of FinchFactor, who moderated the debate between the speakers and the audience.

Co-creation is the key to innovation. When minds from different backgrounds are merging together they can create something spectacular. The PR Salon and their speakers could drive the right approach to co-creation.

The speakers on-stage included experts in creativity, communication and designers:

Edu Pou, Head of Creative Innovation at W+K Amsterdam

Rob Dembitz ,Corporate Development Director at Cannes Lions.

Gesina Roters, Co-founder and creative partner DAY. 

Sandra Krstic, Deputy Managing Partner, Tribal DDB Amsterdam.

The 5 myths about innovation  busted with the right approach of co-creation:

1.  Innovation is a kan of an energy drink. False, innovation is a constant process.
2.  Innovation is having  just the good idea. False, Make it happen is the real challenge.
3.  Innovation happens onlyin R&D labs. False, sharing white papers of scholars or experts of different fields, have reveiled a success.
4. Innovation is ALWAYS original. False, take something and do it better!
5. Only creative genius can innovate. Everyone can have the right insight.

Brands such as Coca-Cola, Heineken and MTV have embraced co-creation and their customers are creating brand content on a daily basis. This however is not the only type of co-creation out there.

Besides inviting customers to create, brands can also use co-creation on a different level by organizing an expertise mash-up. This can involve anything and anybody. Bringing together experts from fields ranging from product design, PR and animation, to sports science, food and engineering – this mash-up supposedly delivers more innovative products, solutions and services.

Co-creation if supported with the right processes can bring something awesome, hereby an example of co-creation, an experiment realized for Heineken for the Milano Fuori Salone, the design week in Italy. Many different professionals have been participating in realizing the project, from designers to electrical engineers. The result is a bottle blinking when people make a toast and follow the music beats. 

About the PR Salon 

Kerrie Finch CEO, FinchFactor (moderator of the event) Kerrie leads one of the best PR agency in Amsterdam, famous in all over Europe.  An event organized by her, it’s a guarantee of success. The audience could participate actively by sending their questions diretly to the big screens on the side of the stage via Twitter using the hashag #ThePRSalon. About the PR salon: PR Salon is a quarterly events series for international communications professionals in Amsterdam. It brings to the fore the latest trends, issues and work in PR. Starting in 2012, PR Salon offers a dynamic and interactive learning experience to everyone in the communications landscape. Till the next event.

To know more visit FinchFactor blog post.

ciaobasta.

Appsterdam celebrates two years of bringing app makers together. The weekend promises to be one not to be missed, full of special activities such as guided tours, App Wall, and Sunday “hangover” brunch.

Big Birthday Party on Saturday 20 April 2013.  

At Zuiderkerkhof, Amsterdam.  Reserve your ticket here.

It’s been two years since Mike Lee came to Amsterdam and started the Appsterdam movement. What began as a casual, weekly gathering of app makers has blossomed into an international non-profit organization with volunteers and embassies around the world. The event is sponsored by Softlayer, Trifork, and Iamsterdam.

Full Agenda

Saturday, 20 April: Appsterdam celebrates two years.

Saturday night at the Zuiderkerk, starting at 18:30. Special guest Carolien Gehrels, Vice Mayor of Amsterdam, will kick-off the event at 19:00, followed by Mayor of Appsterdam, Mike Lee. 

Sunday, 21 April : “Hangover” brunch.

The weekend promises to be one not to be missed, full of special activities such as guided tours, an App Wall showcasing apps made from Appsterdam members.

“It’s a fantastic, supportive community, with diverse interests and backgrounds. A great place to find friends and start projects.”

Bolot Kerimbaev, instructor at Big Nerd Ranch

See the full program and register here

About Appsterdam:

Stichting Appsterdam is a non-profit meta-organization that provides common ground for all App Makers, regardless of platform, occupation, or business model, in Amsterdam and beyond. An App Maker is a person or organization who contributes to the creation of apps, be they engineers, designers, businessmen, lawyers, or marketeers. An app is a piece of software that transforms its hardware to provide a complete productized experience. Go to Appsterdam website.

Appsterdam has proven to be a valuable resource for the tech and entrepreneurial scenes, providing a welcoming atmosphere to app makers of all skill levels and backgrounds. These app makers form a collective of developers, designers, artists, business types, and many more. The organization strives to meet the desires of its members and has organized nearly 400 events so far–an average of one event every other day.

With weekly opportunities to share knowledge, network, and socialize, Appsterdam has become the place for any app maker to improve their craft, thus boosting the app ecosystem at large. The 100%-volunteer driven organization has collaborated with well-known partners such as Microsoft, Gemeente Amsterdam, Universiteit van Amsterdam, Big Nerd Ranch, Softlayer, BNO, Waag Society, HockeyApp, and many others.

 For more information vist:

Appsterdam webiste: Appsterdam.rs

Appsterdam Press release

Register to the event here 

ciaobasta.

Enough to say tha they even use this commercial in marketing lectures in univeristies.

Are you the kind of person that a battery last for half a day, are you doing literally everything with your mobile phone, but you feel nostalgic of “paper”?

This commercial is dedicated to all the people who, even they use frequently mobile phones and tablets, they are feeling nostalgic about a newspaper, a good book, or the smell of your favorite magazine Sunday morning with a cup of coffie. Enjoy.

Problems to see the commercial? Click here

Agency: Leo Burnett France Year: 2013

Pim is behind several ventures . He is the founder of  SellaBand, and now leads  Africa Unsigned. His speeches around the world are inspiring many people about the topic related to crowdfunding.

Amsterdam, 19  March 2013

Pim Betist  gave a proper shape to crowdfunding. At the time he founded  SellaBand, a platform to fuel artists and musicians with crowdfunding. Later,  as a consultant he supported ABN Amro, a Dutch bank,  in becoming the first bank to launch a crowdfunding platform. Now Pim is putting energy in Africa Unsigned, a creative agency that proudly support the following vision: “Everything we do evolves around music in Africa. The campaigns we run benefit artists, brands and music fans.”

What is crowdfunding, by the way?

 The question might be granted and the topic is really interesting, and maybe it is the new thing that you will learn today.

Crowdfunding is a way to find the financial assets to realize individuals’s ideas and dreams, it makes possible the development of a cultural or shared interest.

Think of the people. Think of their believes, and give them an idea that meeting their value.  Crowdfunding in one word is support. When the idea turns into a project, creators launch it and share it with their community.

The creator sets their project’s funding goal and deadline. If people like the initiative, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged.

Crouwfunding refers to individuals, companies or project owners who network and pool their money to support a common goal. The phenomenon has grown significantly over the recent years. In 2012 a total of 2.8 billion dollars was raised via crowdfunding on a global level (source Global BDN).

An example of crowdfunding platforms are Kickstarter, where professionals put their idea into a pitch to peers and supporters. An example is the recent Ciaobasta’s interesting story of a young entrepreneur who got funding for his creative cards and phone app Intuíti.

About the Global Business Development Network 

Global BDN connects Dutch and International entrepreneurs, creatives and professionals to share inspiration, network and ideas. The event is primarily about you; networking in a relaxed and informal setting in the heart of Amsterdam with entrepreneurs and internationals from all backgrounds.

The events of Global BDN Amsterdam are organized by

Wessel Koning , entrepreneur, AmsterdamDance & Global BDN

Wessel Van Eeden , entrepreneur and co-founder of AmsterdamDance

To know more about the Global BDN, you can visit the web site or join the discussion group on Linkedin

Looking for participating at the Global BDN events in Amsterdam? See you the next events!

See past events of Global BDN here

ciaobasta.

Matteo Di Pascale

#06 The creative tools for Creativity. Founder of Intúiti, Creative Cards.

Matteo is an enthusiastic designer from Italy who realized the dream of founding a company with the help of crowdfunding. Intúiti stimulates the creativity of the users. Intùiti is a mobile app for smartphone and a card deck that help of generating ideas for almost every field: advertising, design but also business plans and marketing strategies.

Matteo didn’t just found a company, he founded a unique methodology that helps people to get the best out of their creativity. His idea is a result of 2 years of study and work around a project that will now help  people from all over the world to optimize mindsets. 

“The right question is not «Why?» but «Why not?».”

Matteo di Pascale, from Italy, born in 1989.

The Impact Quote (?), is a standard of ciaobasta.com

Less than 10 words without using the letter of the initial name.

Getting started.

Matteo has an authentic creative profile. He studied communications and design in Milano, and he had always an entrepreneurial mindset. I have interviewed him in an informal way, as ciaobasta style, and I have learned how to manage creativity for myself. It really works.

Ciaobasta: From Italy to the Netherlands, why?

Matteo: My story have started with a couple of projects realized while I was still studying at Politecnico di Milano. The less recognition offered to young minds in Italy, and my willingness to do, made my moving to Amsterdam an easy story, finding a much more stimulating environment to develop my ideas.

About the Idea. Intúiti Creative Cards

Problems with the video? Click here.

Ciaobasta: How I can find inspiration from two cards I pick from a deck?

Matteo: The Intùiti creative cards are the result of the union of the tarots, modern design and Gestalt psychology. Cards are the perfect tool able to put you in touch with your creativity. There is some arbitrage and spite in which cards you decide to take out from the deck.  The Intuiti Creative Cards were born at the University of Milan, they come from the idea that creativity must flow freely and can’t be forced. The Intuiti Creative Cards are a deck of 78 inspirations and they can help you with finding new ideas, curing the blank page syndrome or simply to think. Every inspiration is represented by an image, connected with an evocative tale. The 78 tales corresponding to the 78 inspirations are collected in a booklet. I have now launched the app for iPhone.

Ciaobasta; How many efforts did it took to open the company?

Matteo: The principal effort was finding the basic asset for my company: money.  While many startups are based on IT technologies, my business model starts from paper, a deck of cards, entirely designed by me. It was though convince people in believing in my idea.  I tried all the ways to get investors, emails, social networks and angels investors. Nothing seemed to be working, an tension was not missing. I was  so close to realize my dream that I did’t give up and found crowd founding from overseas.

Ciaobasta: How does crowdfunding works?

Matteo: Thousands of creative projects are collected with online platforms. One of the most reliable platforms is Kickstarter. Each project is independently created and crafted by the person behind it. The filmmakers, musicians, artists, and designers have complete resposability over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they’re ready, creators launch their project and share it with their community. Every project creator sets their project’s funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged.

Ciaobasta: What opportunities you see for implementing your idea for companies or schools?
Matteo: Intùiti is originally designed for an individual use, as a chance to sit calmly and take time for thinking creatively. On the other side, presenting it to people and receiving feedbacks from university coordinators and companies advisors, it came out that Intùiti can have other interesting applications: it is an appealing and unconventional way to introduce the topic of Creativity in schools and “break the ice” with professionals who are not used to open themselves up to sharing their ideas and suggestions.
In conclusion, we think Intùiti would be perfect for workshops and team sessions and we are working on well-structured lessons in which Intùiti could be the starting point for a wider discussion.

10 fast questions. Max tree words.

Do you feel lucky?

I feel blessed.

Do you have something to bring luck?

I would like.

Are you religious?

Sometimes.

Have you ever felt truly happy?  

Yes.

Do you watch TV?

No.

Have you ever written and sent a paper letter?

Of course yes.

Do you live alone currently?

Yes.

Do you cook?  

Only for women.

Wine or beer? 

Wine. Forever.

Did you get bored from the interview?  

Yawn

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What I have learned from Matteo?

Matteo is a positive guy. His way of explaining is incredible, and he his very determined.
I did the game of Intùiti to drive my creativity. Matteo made me learn something from my attitudes. To boost creativity is my curiosity. On the other hand, my obstacle to creativity is that I have to see concrete results and quantify them.

A lot of success Matteo.

Ciaobasta.

Interview and post by Riccardo Guggiola. Ciaobasta.

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In the so called digital advertising ecosystem, almost every day, they come up with new acronyms such as RTB SSPs etc. It is an acronym jungle.

This presentation is made in order to understand better what is RTB and what are the dynamics of selling (and buying) digital advertising in 2013, from a publisher perspective.

Ciaobasta is an informal blog that talks about entrepreneurs and startups, but it is mad about advertising, and it is able to be a valuable advice for future and present trends that entrepreneurs and marketers must not miss. Enjoy !

Problems to see the presentations? Click here 

The currency of trading ads is impressions, the result of the cost of the vary ways of buying is  eCPM (effective cost per mille), the cost that refers to showing 1.000 impressions in web pages, not to misunderstand with unique users.

Packages of ads, or better, campaigns, are sold and bought by different actors in the so called Ad Ecosystem. One of the uprising methods to that allow an advertiser (there is a lot of actors missing in this explaination) to buy the inventory that a publisher has available is indeed RTB.  

RTB is an auction where a demand partner (advertiser) decides in real time the price is willing to pay for a certain impression based on specific requirements. On the other side the publisher tries to maximize the revenue coming from that impression by introducing a set of principles and a floor price under which the demand partner cannot participate.

See what they said at RTB round table at IAB Italy.

See what is RTB in the previous post, What is RTB?

Ciaobasta.

The biggest online freelancers’ network is Elance. A work platform that gives you instant access to a community of over 2 million of the world’s professionals.

Amsterdam, 4 February 2013

Where to find good freelancers? Elance is the answer.

The Global BDN event gave suggestions for good and budget-friendly projects. The guest speaker Steffen Hedebrandt shared his knowledge in optimizing time and resources for entrepreneurs’ businesses. Steffen is the the Client Marketing Manager at Elance Europe. Elance enables entrepreneurs to to get the job done real time, at the right price. Entrepreneurs can post jobs to find one freelancer
or an entire team. The employers receive job proposals from around the world and decide who best fits for carrying out the project.

Tips to bootstrap your business with freelancers

Entrepreneurs are very familiar to bootstrap everywhere they can. Bootstrap is the methodology used especially in startups, where every asset is optimized for the maximum result. Hereby some tips to make the freelancers’ work the best solution.

• Brainstorm with your team what tasks can be outsourced.
• A complete briefing is the key to success. 
• Evolve your online work and network abilities.
• Don’t only think cost savings but instant and on- demand access to skills.
• Think about an hybrid organization model, e.g real time outsourcing.

Elance is the human cloud to post and find online freelancers, see how it works in the video here.

About the Global BDN Events

Global BDN connects Dutch and International entrepreneurs, creatives and professionals to share inspiration, network and ideas. The event is primarily about you; networking in a relaxed and informal setting in the heart of Amsterdam with entrepreneurs and internationals from all backgrounds.

The events of Global BDN Amsterdam are organized by

Wessel Koning , entrepreneur, AmsterdamDance & Global BDN

Wessel Van Eeden , entrepreneur and co-founder of AmsterdamDance

To know more about the Global BDN, you can visit the web site or join the discussion group on Linkedin

Looking for participating at the Global BDN events in Amsterdam? Join Us!

See past events of Global BDN here

ciaobasta. 

A selection of films presented by SourceEcreative, in collaboration with FinchFactor. 

Amsterdam, Pakhuis de Zwijger, 31 January 2013.

The Source Presents is an initiative that combines work from signed and unsigned directors from around the world, as well as extra presentations from industry guests, including Wesley ter Haar, founder of the worldwide digital video company MediaMonks, and HEYHEYHEY a Dutch independent creative company founded by Elske van der Putten and Erik Sjouerman. Host of the event: Jamie Madge, worldwide editor SourceEcreative.

During the event many films were presented, but I decided to collect the top 5 commercials that entrepreneurs can take for inspiration. Enjoy the videos.

1. Dumb Ways to Die.  Social campaign by Metro.

Agency: McCann. 

Inspiration: Singable gingle.

2. Desperados  Experinece. Interactive campaign for the premium beer.

Digital Production by Media Monks.

Agency: DCS.  Awards: Epica Gold, Cristal Festival Bronze, FWA, Cannes Lions 2 shortlist, Eurobest shortlist, Lovie Award silver, Bimas Award.

Inspiration: Interactive video & social connection.

3. Dollar Shave. Razor Blades for 1 $ campaign.

Inspiration: How to face the competition against bigger brands. Make a USP unique.

4. Body Form. The truth about women’s period reveled by the CEO in response to a Facebook comment by Richard.

Inspiration: Women success and how to manage social crisis, or (as many experts in commercial strategy think) how to to build up a comment and make the whole story around. 

5. Old Milwaukee Super Bowl Commercial. Will Ferrell.

Inspiration: Nice they have shown it, it increases my waiting for the commercials for 2013!

Go to the event page.

Lizeila Martijn

#05 The wine taste of exotic, founder of L’vine.nl

Lizeila founded one of the best companies in all the Netherlands for the importation of premium Romanian wines.  Her professionalism, approach and spirit is what makes the company one of the best. Her customers are famous restaurants, wine bars, wine experts and wine lovers.  I have interviewed Lizeila and I was pleased to learn from her many interesting things, starting from her origins, ideas and an extraordinary passion for wine.  She comes from the island of Curaçao and she speaks Dutch, Spanish, English, and Papiamentu. 

“It’s never enough to discover.”

Lizeila martijn, from Curaçao, born in 1981.

The Impact Quote (?), is a standard of ciaobasta.com

Less than 10 words without using the letter of the initial name.

Getting started.

Let’s see what curious and interesting story is behind an entrepreneur with an international profile like Lizeila has.

I met with Lizeila in Amsterdam. I have asked Lizeila some questions, and she was glad to answer and to reveal the secret of her success, while her lovely dog called Kellogg’s sat on her lap.

What is an idea for you?

An idea is something that pops up in your mind after seeing something that you -maybe- see in the everyday routine.  It is, indeed, seeing the same things but from a different perspective. It has to be unique when seen in different mindset. An idea is just not enough, you have to build an identity out of it. A weak idea is like a bottle of wine without a label/story.

So you are originally from Curaçao, where is it exactly?

Curaçao is an island on the coast of Venezuela, formerly part of the Netherlands Antilles and from 2010 became a country within the Kingdom of the Netherlands. We speak Papiamentu, which means “talking” and it’s a way in between Creole, Spanish and Dutch influences.

Why you are in the Netherlands now?

I currently live in Amsterdam, I came in the Netherlands to study international communication management. I decided to stay here after my graduation. Currently I am working as product specialist for a American company and dedicate the rest of the time to my passion and my company. Of course I miss my island, even do  I visit every year for at least 3 weeks to find peace and relax a bit. I miss the “exotic” part of the life, and the “exotic” wines I am selling give the perfect replacement.

About the Idea. L’Vine.

How come that you are in the Netherlands and you sell Romanian Wines?

I was in a business trip in Bucharest, Romania. During lunch I tasted a very interesting merlot. I wanted to know more about the story behind that wine and I was told its of Romanian origin. I was so amazed after tasting some other Romanian wines that  I took some bottles back home. Since there weren’t many brick and mortar/online stores in the Netherlands to find Romanian wines, I saw the opportunity and the passion grow to make a business.  It was the perfect occasion to make 6 bottles packs became massive orders. I soon became a premium re-seller for Romanian vineyards, offering a broad selection of products that clients can buy.  I saw the routine of drinking a glass of wine in a different perspective. Wine is not just France and Italy, other countries are great exporters such as Argentina, Australia and Eastern Euope. Romanian wines are now a premium level and very exclusive product to offer to Dutch restaurants and bars.

How many efforts did it took to open the company?

Many efforts also because time is essential. I started the company in 2010, and built the website by my own. The website is my main channel and point of contact, but I still like the human touch. I sometimes make the delivers personally to get in touch with clients, and meet on regular basis the wine producers. For a startup with a business model in trading it is important to build a strong business plan. I also give tastings which includes lectures of how-to taste the wine, there is a lot of curiosity around exotic tastes of wines coming from Eastern Europe.

Do you prefer white wine of red wine?

Rich red wines with strong flavors and aromas. Every wine has a different story, so I don’t have a favorite one. I will tell you more: enjoying the wine is the biggest gratification of my venture. I have learned a lot of how to taste wine since I opened the business, I took many courses. I never thought I had the entrepreneur spirit…but ones I realized this, it was like an uncorked dream (with a big smile).

Behind the success.

What is your first thought in the morning?

A new and busy day. But I never give up, I work hard with an eye on delivering excellent results.

How do you manage when you fail?

Well, failure is part of the success. It depends how you approach it. You can cry out, or try to find a solution. In 2009 I lost the job due to the crisis. I was very upset and disappointed at the very beginning. Then I soon realized that another door opens, and in few months I found another job and worked hard at starting a business for myself. I dare say that if I didn’t lose that job, I wouldn’t have the gratification I have today.

What you already did before turning 30?

Overcome one my biggest fears. I got stronger after that. Fear limits us in so many ways. 

What was your fear and did you try to manage to win it?

Don’t laugh….I was scared of dead people, honestly. Of all living things, I was scare of the death. I managed my fear by taking on a job during my student years working in a funeral center. I just arrived in The Netherlands and a friend approached me. She said: “I have the perfect student job for you. They pay very well, but are you willing to work in a funeral center”. I took it as a challenge for myself. I can say that it was one of the best jobs I had and now I am not scared anymore. At least, none of them, stood up and started chasing after me….

Can you tell me a relevant person who inspired you?

My mother and my father. My mother makes me strong. She keeps me focused. My dad no matter how crazy my new future career seemed he supported me. I remember, when I was a child I wanted to be a professional tennis player. Soon my father bought me a racket and always brought me to training every time. Then I changed my mind after some other crazy ventures and started thinking of my career. I still play tennis, just as a hobby though.

What would you like to do before turning 40?

Become a wonderful mother.

What is the suggestion you would like to give to a young entrepreneur to open a start up?

It really depends on how you will approach the venture to make it successful. Once you have an idea you have to see it from a different angle. Take a pen. Look at it from different perspectives. And try to sell it from different angles…

10 fast questions. Max tree words.

Do you feel lucky?

Yes I do

Do you have something to bring luck?

Not yet.

Are you religious?

Spiritual.

Have you ever felt truly happy?

Yes, many times.

Do you watch TV?

No.

Have you ever written and sent a paper letter?

Yes.

Do you live alone currently?

With my dog.

Do you cook?

Sometimes.

Wine or beer?

Strong red wine

Did you get bored from the interview?

No!

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What I have learned from Lizeila?

An entrepreneur must be sociable and able to approach diverse public when he/she is speaking  Lizeila is the perfect example. She has very good public speaking skills. She explains very well and she is able to keep the people interested.

Lizeila has an extraordinary personality. She is positive and full of energy. I learned from her a new word in her mother tongue  language: the word is “papimentu”, it means”talking”.

A lot of success Lizeila.

Ciaobasta.

Interview and post by Riccardo Guggiola.

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