If you would like to know more about ciaobasta, or you have questions or comments, don’t hesitate to contact me!
Find me on Linkedin : Riccardo Guggiola
Follow me on Twitter: @ciaobasta
Email me: riccardo [at] ciaobasta.com
“The lazy is not amazing.”
The Impact Quote (?), is a standard of ciaobasta.com
Less than 10 words without using the letter of the initial name.
In the picture above you see me eating a focaccina. This can be the picture that can represent me.
I was born in 1988. I am Italian from a little village (Robbio) in the countryside of Milan.
I have recently migrated to Amsterdam for starting my career into the digital marketing field.
I was passionate about advertising since when I was little.
Some of my work as Mad About Advertising.
Digital Marketing: welcome to the Acronym Jungle of Digital Advertising. In the so called digital advertising ecosystem, almost every day, they come up with new acronyms such as RTB SSPs etc. It is an acronym jungle.
As a child, I almost liked better commercial breaks than movies themselves, for this reason I could develop a strong fantasy by watching many cartoons.
My favourite cartoon character is Wile E. Coyote. Beacuse he represents a brilliant mind that never gives up.
I studied in Milano, at Accademia di Comunicazione for a master in marketing. My passion for digital advertising came very quickly out, after taking my last exam.
I decided to start my career with an internship as marketing assistant in Amsterdam for a company called Improve Digital in Amsterdam. Soon I discovered that the online advertising is a fantastic world full of things to discover. Done with my internship I really didn’t want to go back to Italy, so I decided to kick off my career in one of the most surprising fields for digital media: the online analytics. I am currently working as a digital consultant at DMA Institute. Really interesting environment if you are passionate, like me, of advertising merged with technology.
I am scared of turbolences when I fly, even though I travel a lot both for fun and work.
I have been twice abroad as international student during my bachelor studies at University of Pavia. I spent one semester in for Erasmus study program in Gotheborg, Sweden and, another one for a scholarship at USI (University of Southern Indiana) (IN), USA.
I’m very bad in playing soccer, wired for being an Italian. I like better swimming or cycling.
I am enthusiastic and curious. every day I like to learn something new from the world. True story: before sleeping, I write down in my agenda what I have learned during the day.
The idea of ciaobasta came by chance one day during my internship. I was realizing a case study and I interviewed Michiel Buitelaar, digital guru and head of the biggest publisher in the Netherlands (Sanoma Media). While I was dressed up like a penguin and very nervous about the interview, Michel was wearing a t-shirt and short pants.
“The ideas come easily if we make it informal.” He said.
At that point I thought, hi is enough, ciao basta.
All the post indeed will end with ciaobasta. Let’s make it informal.