Top 5 Inspiration Commercials At The Amsterdam Event The Source Presents
The Source Present: a showcase of commercials and short movies from London screens to Amsterdam.
A selection of films presented by SourceEcreative, in collaboration with FinchFactor.
Amsterdam, Pakhuis de Zwijger, 31 January 2013.
The Source Presents is an initiative that combines work from signed and unsigned directors from around the world, as well as extra presentations from industry guests, including Wesley ter Haar, founder of the worldwide digital video company MediaMonks, and HEYHEYHEY a Dutch independent creative company founded by Elske van der Putten and Erik Sjouerman. Host of the event: Jamie Madge, worldwide editor SourceEcreative.
During the event many films were presented, but I decided to collect the top 5 commercials that entrepreneurs can take for inspiration. Enjoy the videos.
1. Dumb Ways to Die. Social campaign by Metro.
Agency: McCann.
Inspiration: Singable gingle.
2. Desperados Experinece. Interactive campaign for the premium beer.
Digital Production by Media Monks.
Agency: DCS. Awards: Epica Gold, Cristal Festival Bronze, FWA, Cannes Lions 2 shortlist, Eurobest shortlist, Lovie Award silver, Bimas Award.
Inspiration: Interactive video & social connection.
3. Dollar Shave. Razor Blades for 1 $ campaign.
Inspiration: How to face the competition against bigger brands. Make a USP unique.
4. Body Form. The truth about women’s period reveled by the CEO in response to a Facebook comment by Richard.
Inspiration: Women success and how to manage social crisis, or (as many experts in commercial strategy think) how to to build up a comment and make the whole story around.
5. Old Milwaukee Super Bowl Commercial. Will Ferrell.
Inspiration: Nice they have shown it, it increases my waiting for the commercials for 2013!
